The jury has made its decision: After all of the products submitted were tested and assessed individually, GINA Smart Coffee Instrument, created by GOAT STORY and successfully backed on Kickstarter, received the Red Dot Product Design 2018 award. An award that is only awarded to products with high design quality.
To be honest, the coffee world hasn’t seen much innovation in the last few decades. But lately there are specialty coffee oriented brands that are taking the coffee brewing experience to a new level. GOAT STORY, a young start-up “kickstarted” a coffee device that earned them the “Oscar for industrial design”
When you strike up a conversation about coffee with GOAT STORY’s founder and CEO Anže Miklavec, an award of this caliber seems like a natural progression for the young team. But behind the scenes there’s a whole lot of work involved: “The idea itself is only the first step. Bringing it to life is the true challenge. It’s a long journey and a bumpy ride, but well worth the effort!”
Design aside, GOAT STORY’s Anže Miklavec sees GINA as a contribution to building a specialty coffee community: “I am excited that we managed to pull off a complex in-house design project that was supported by crowdfunding and widely accepted by the specialty coffee community. The Red Dot Award is the cherry on the top in this amazing story.”
Find out more about GINA